VÉLOCIPÈDE is a children's clothing brand that works with deadstock fabrics sourced from luxury house archives. The brand sells through premium-positioned retailers: independent childrenswear boutiques, sustainable multibrand stores, and luxury stockists serving buyers looking for something outside mainstream kids' fashion.

Before Kingpin, their founder, Vitaliy was building his wholesale pipeline through trade shows, referrals, and manual research. Across seven markets with no existing contacts, that takes time — and there's no guarantee the right accounts surface at all.

Challenge: The right retailers existed. Finding them was the problem.

Vitaliy knew what he was looking for: luxury childrenswear boutiques, sustainable independents, premium multibrand stores with taste. The brief was clear. Getting in front of the right accounts across new markets was not.

Paris gets you some of them. Not all. The right stores in Germany, Switzerland, the UAE — you don't find those by walking a trade show floor. You know someone, or you don't know them at all.

Manual research was the other option. That would require weeks of work and no guaranteed outcome. For a founder running a small, tight operation, that's just not sustainable.

Solution: A prospecting process as considered as the collection itself.

Through Kingpin, Vitaliy ran searches on our FIND module across seven markets, filtering by store type and price point. Each session came back with 25 or more prospects — not stores that happen to sell children's clothing, but stores that matched: premium positioning, the right aesthetic, the right customer profile.

High and premium price positioning as a filter made the difference. The results looked like what VÉLOCIPÈDE actually wanted. US, UAE, UK, Germany, France, Italy, Switzerland — covered across a handful of sessions. Major European childrenswear accounts are now in the active pipeline, found and saved in a single search. Territories that would have taken a full trade show season to start mapping were done in just a span of a few focused sessions.

The prospecting phase is finished. What comes next is outreach, catalogue sharing, orders. Kingpin's platform handles all of it. The pipeline is just the start.

Results: 52 prospects. 7 markets. A few focused sessions.

Vitaliy built a pipeline of 52 prospects across 7 markets in a few focused sessions — stores he hadn't come across through the trade show circuit, in territories he hadn't sold into before.

For a founder-led brand, that's a meaningful shift. The prospecting work that used to sit entirely on Vitaliy's plate such as researching markets, identifying the right store types, filtering by price positioning — now runs through Kingpin. The time that frees up goes back into the product and the partnerships.

With the pipeline in place, Vitaliy is now moving into the next stages: outreach, catalogue sharing, and converting prospects into active accounts through Kingpin's full platform. The foundation is built. What comes after is where the revenue engine ramps up.

VÉLOCIPÈDE is more than clothing. It's a mission to inspire a more beautiful and responsible world through the choices we make every day. If we can help children understand that even what they wear can create a positive impact, then we've accomplished something truly meaningful.

Vitaliy Bukhtulov

Founder, VÉLOCIPÈDE