Bram's Fruit is a Dutch lifestyle brand built around a clear point of view: make space for creativity, don't take yourself too seriously, and grow with intention.
That last part matters. Bram's doesn't try to get into every store. It picks the ones that fit its world and can grow with it. The instinct is right, but it creates a real question: how do you stay selective at scale, keep the right retailers coming back, and still open new doors every season?
With Kingpin, that's become the model. Every season builds on the last.
THE CHALLENGE
Most wholesale growth disappears when the season ends
For most brands, every new season starts the same way: rebuild the buyer list, restart outreach, and hope last season's retailers come back. Even a strong collection doesn't automatically carry over. The momentum resets.
Bram's needed both things running at once: a base of retailers who kept buying, and new doors opening alongside them. Not one big season. A system that made each season bigger than the one before.
THE SOLUTION
Turn every buyer, order and market into the foundation for the next
Kingpin gave Bram's one place to manage retailer relationships, process orders, track what was working by market, and keep building its international network. The data from each season stayed in the system and shaped the next one.
Bram's could see which buyers were returning, where repeat demand was building, which markets had room to grow, and where new accounts were still being added. That picture is what makes it possible to stay selective while you scale. You're not guessing what worked last season. You're looking at it in real time.
THE RESULTS
Retailers that buy again and again — and new doors every season
Bram's Fall/Winter buyer base grew 6.8x over two years. Order value more than tripled across the same period.
The more interesting number is the split. By FW26, the majority of Bram's buyers were returning accounts, with a meaningful share of completely new ones alongside them. The brand was keeping most of its buyer base while opening new doors in the same season. That combination, retention and growth running in parallel, is hard to manufacture. It tends to come from picking the right retailers to begin with.
63% of tracked buyers ordered across at least two seasons. 25% came back four times or more. The same pattern showed up across other collections: Spring/Summer buyers nearly doubled year on year, and High Summer order value grew 64%. The Fall/Winter footprint went from 3 countries to 13.
THE OUTCOME
Bram's no longer starts each season from zero
Since joining Kingpin, Bram's has built a network of 117 buyers across 17 countries, placing 577 orders, with most buyers returning season after season.
The more durable result is structural. A loyal base of returning retailers means a stronger starting point every season. New buyers keep the growth going. More markets create more room to expand. And every season produces data that makes the next one sharper.
Kingpin didn't just help Bram's grow. It gave Bram's a wholesale model where growth doesn't reset.
