To free one million
brands and retailers,
to do what this industry
was always about.

The future of distribution is built on one thing: relationships. When the grind is gone, both sides get to specialize in what they’re actually for. Retailers build experiences for the customers in front of them. Brands build communities across the world. That is the future we are building the rails for.

$700M+

GMV facilitated since 2021

3,500+

Retailers on Kingpin

500+

Brands building on the rails

Why distribution exists

For a brand, distribution is the most effective way to scale a global footprint — to partner with like-minded stores and expand your community, market by market, until the brand lives everywhere its people are.

For a retailer, it is just as fundamental. The right brands, and the communities behind them, are how a store positions itself and delivers the experience its customers come back for.

Two sides of the same relationship. That is the whole point.

The promise nobody kept

Selling direct to consumers became easy. Selling to retailers stayed a black box — relationships, gatekeepers, and expensive trade shows standing between you and the doors you should be in.

The tools that promised to fix it never did.

Order-management software digitised your admin but never found you a single new customer.

Marketplaces went further and did real damage: they turned your brand’s heritage into a shop window, stripped the storytelling out of the sale, and killed the very thing that makes this business work.

That is not how the industry is done.

The truth is simple. This industry runs on relationships. It always has.

Why we’re different

The people who should be building those relationships all day are buried instead in the work underneath them: figuring out who to sell to, the prospecting, the outreach, the follow-ups, the line sheets, the order collection. The grind. It is real, it never ends, and it is the exact work that keeps a brand from growing.

We take the grind out of the equation — and we go further than just off-loading you.

We go out and target the exact doors you want, validated one by one, at a scale trade shows can’t reach and a cost they can’t match. Every conversation you have is one step closer to building your brand globally. We just make sure the right ones keep coming.

Here is the part that makes us different: we don’t sell software. Everyone else hands you a tool and wishes you luck. We operate it, we run the work, and we deliver the end result. You are not buying a platform to figure out.

You are buying the outcome.

Backed by leading investors